diff --git a/bin/init.js b/bin/init.js
index a916fc5..90575ff 100644
--- a/bin/init.js
+++ b/bin/init.js
@@ -76,7 +76,7 @@ export async function init() {
       {
         type: 'confirm',
         name: 'useNeynar',
-        message: '🪐 Neynar is an API that makes it easy to build on Farcaster.\n\n' +
+        message: `🪐 ${purple}${bright}${italic}Neynar is an API that makes it easy to build on Farcaster.${reset}\n\n` +
         'Benefits of using Neynar in your mini app:\n' +
         '- Pre-configured webhook handling (no setup required)\n' +
         '- Automatic mini app analytics in your dev portal\n' +
@@ -252,6 +252,17 @@ export async function init() {
   ]);
   answers.useTunnel = hostingAnswer.useTunnel;
 
+  // Ask about analytics opt-out
+  const analyticsAnswer = await inquirer.prompt([
+    {
+      type: 'confirm',
+      name: 'enableAnalytics',
+      message: 'Would you like to help improve Neynar products by sharing usage data from your mini app?',
+      default: true
+    }
+  ]);
+  answers.enableAnalytics = analyticsAnswer.enableAnalytics;
+
   const projectName = answers.projectName;
   const projectDirName = projectName.replace(/\s+/g, '-').toLowerCase();
   const projectPath = path.join(process.cwd(), projectDirName);
@@ -374,6 +385,8 @@ export async function init() {
     fs.appendFileSync(envPath, `\nNEXT_PUBLIC_FRAME_PRIMARY_CATEGORY="${answers.primaryCategory}"`);
     fs.appendFileSync(envPath, `\nNEXT_PUBLIC_FRAME_TAGS="${answers.tags.join(',')}"`);
     fs.appendFileSync(envPath, `\nNEXT_PUBLIC_FRAME_BUTTON_TEXT="${answers.buttonText}"`);
+    fs.appendFileSync(envPath, `\nNEXT_PUBLIC_ANALYTICS_ENABLED="${answers.enableAnalytics}"`);
+
     fs.appendFileSync(envPath, `\nNEXTAUTH_SECRET="${crypto.randomBytes(32).toString('hex')}"`);
     if (useNeynar && neynarApiKey && neynarClientId) {
       fs.appendFileSync(envPath, `\nNEYNAR_API_KEY="${neynarApiKey}"`);
diff --git a/package.json b/package.json
index 1109c71..ea208f3 100644
--- a/package.json
+++ b/package.json
@@ -1,6 +1,6 @@
 {
   "name": "@neynar/create-farcaster-mini-app",
-  "version": "1.2.28",
+  "version": "1.2.29",
   "type": "module",
   "private": false,
   "access": "public",
diff --git a/scripts/build.js b/scripts/build.js
index 2ea2932..8dc054a 100755
--- a/scripts/build.js
+++ b/scripts/build.js
@@ -355,6 +355,9 @@ async function main() {
       `NEXT_PUBLIC_FRAME_TAGS="${process.env.NEXT_PUBLIC_FRAME_TAGS || ''}"`,
       `NEXT_PUBLIC_FRAME_BUTTON_TEXT="${buttonText}"`,
 
+      // Analytics
+      `NEXT_PUBLIC_ANALYTICS_ENABLED="${process.env.NEXT_PUBLIC_ANALYTICS_ENABLED || 'false'}"`,
+
       // Neynar configuration (if it exists in current env)
       ...(process.env.NEYNAR_API_KEY ? 
         [`NEYNAR_API_KEY="${process.env.NEYNAR_API_KEY}"`] : []),
diff --git a/scripts/deploy.js b/scripts/deploy.js
index b5dd3e5..4ebaab8 100755
--- a/scripts/deploy.js
+++ b/scripts/deploy.js
@@ -121,6 +121,7 @@ async function loadEnvLocal() {
           'NEXT_PUBLIC_FRAME_PRIMARY_CATEGORY',
           'NEXT_PUBLIC_FRAME_TAGS',
           'NEXT_PUBLIC_FRAME_BUTTON_TEXT',
+          'NEXT_PUBLIC_ANALYTICS_ENABLED',
           'NEYNAR_API_KEY',
           'NEYNAR_CLIENT_ID'
         ];
diff --git a/src/components/providers/FrameProvider.tsx b/src/components/providers/FrameProvider.tsx
index 07db4c9..a4d29d9 100644
--- a/src/components/providers/FrameProvider.tsx
+++ b/src/components/providers/FrameProvider.tsx
@@ -4,6 +4,7 @@ import { useEffect, useState, useCallback } from "react";
 import sdk, { type Context, type FrameNotificationDetails, AddMiniApp } from "@farcaster/frame-sdk";
 import { createStore } from "mipd";
 import React from "react";
+import { logEvent } from "../../lib/amplitude";
 
 interface FrameContextType {
   isSDKLoaded: boolean;
@@ -72,36 +73,54 @@ export function useFrame() {
       setContext(context);
       setIsSDKLoaded(true);
 
+      const amplitudeBaseEvent = {
+        fid: context.user.fid,
+        username: context.user.username,
+        clientFid: context.client.clientFid,
+      };
+      const amplitudeUserId = `${context.user.fid}-${context.client.clientFid}`;
+
+      logEvent("Frame Opened", {
+        ...amplitudeBaseEvent,
+        location: context.location,
+        added: context.client.added,
+      }, amplitudeUserId);
+
       // Set up event listeners
       sdk.on("frameAdded", ({ notificationDetails }) => {
         console.log("Frame added", notificationDetails);
         setAdded(true);
         setNotificationDetails(notificationDetails ?? null);
         setLastEvent("Frame added");
+        logEvent("Frame Added", amplitudeBaseEvent, amplitudeUserId);
       });
 
       sdk.on("frameAddRejected", ({ reason }) => {
         console.log("Frame add rejected", reason);
         setAdded(false);
         setLastEvent(`Frame add rejected: ${reason}`);
+        logEvent("Frame Add Rejected", amplitudeBaseEvent, amplitudeUserId);
       });
 
       sdk.on("frameRemoved", () => {
         console.log("Frame removed");
         setAdded(false);
         setLastEvent("Frame removed");
+        logEvent("Frame Removed", amplitudeBaseEvent, amplitudeUserId);
       });
 
       sdk.on("notificationsEnabled", ({ notificationDetails }) => {
         console.log("Notifications enabled", notificationDetails);
         setNotificationDetails(notificationDetails ?? null);
         setLastEvent("Notifications enabled");
+        logEvent("Notifications Enabled", amplitudeBaseEvent, amplitudeUserId);
       });
 
       sdk.on("notificationsDisabled", () => {
         console.log("Notifications disabled");
         setNotificationDetails(null);
         setLastEvent("Notifications disabled");
+        logEvent("Notifications Disabled", amplitudeBaseEvent, amplitudeUserId);
       });
 
       sdk.on("primaryButtonClicked", () => {
diff --git a/src/lib/amplitude.ts b/src/lib/amplitude.ts
new file mode 100644
index 0000000..4dbca45
--- /dev/null
+++ b/src/lib/amplitude.ts
@@ -0,0 +1,34 @@
+import { APP_URL } from "./constants";
+
+// Amplitude tracking -- only runs if configured via the CLI or in the .env file
+export function logEvent(
+  eventType: string, 
+  eventProperties: Record<string, any> = {}, 
+  deviceId: string | null = null
+) {
+  if (process.env.NEXT_PUBLIC_ANALYTICS_ENABLED?.toLowerCase() !== 'true' || process.env.NODE_ENV !== "production") {
+    return;
+  }
+
+  const event = {
+    event_type: eventType,
+    api_key: '0c4fe46171b9bb8eca2ca61eb71f2e19',
+    time: Date.now(),
+    user_id: APP_URL,
+    ...(deviceId && { device_id: deviceId }),
+    ...(Object.keys(eventProperties).length && { event_properties: eventProperties })
+  };
+
+  fetch('https://api2.amplitude.com/2/httpapi', {
+    method: 'POST',
+    headers: {
+      'Content-Type': 'application/json',
+    },
+    body: JSON.stringify({
+      api_key: '0c4fe46171b9bb8eca2ca61eb71f2e19',
+      events: [event]
+    })
+  }).catch(error => {
+    console.error('Amplitude tracking error:', error);
+  });
+}
\ No newline at end of file