diff --git a/changelog.d/admin/3166.bugfix.rst b/changelog.d/admin/3166.bugfix.rst
new file mode 100644
index 000000000..532d4d6d0
--- /dev/null
+++ b/changelog.d/admin/3166.bugfix.rst
@@ -0,0 +1 @@
+Fixed ``[p]announce`` failing after encountering an error attempting to message the bot owner.
diff --git a/redbot/cogs/admin/announcer.py b/redbot/cogs/admin/announcer.py
index 154eacb48..0a9dac2a2 100644
--- a/redbot/cogs/admin/announcer.py
+++ b/redbot/cogs/admin/announcer.py
@@ -3,6 +3,7 @@ import asyncio
 import discord
 from redbot.core import commands
 from redbot.core.i18n import Translator
+from redbot.core.utils.chat_formatting import humanize_list, inline
 
 _ = Translator("Announcer", __file__)
 
@@ -53,7 +54,7 @@ class Announcer:
 
     async def announcer(self):
         guild_list = self.ctx.bot.guilds
-        bot_owner = (await self.ctx.bot.application_info()).owner
+        failed = []
         for g in guild_list:
             if not self.active:
                 return
@@ -66,9 +67,14 @@ class Announcer:
             try:
                 await channel.send(self.message)
             except discord.Forbidden:
-                await bot_owner.send(
-                    _("I could not announce to server: {server.id}").format(server=g)
-                )
+                failed.append(str(g.id))
             await asyncio.sleep(0.5)
 
+        msg = (
+            _("I could not announce to the following server: ")
+            if len(failed) == 1
+            else _("I could not announce to the following servers: ")
+        )
+        msg += humanize_list(tuple(map(inline, failed)))
+        await self.ctx.bot.send_to_owners(msg)
         self.active = False