diff --git a/redbot/core/bot.py b/redbot/core/bot.py
index 611582439..c5acda519 100644
--- a/redbot/core/bot.py
+++ b/redbot/core/bot.py
@@ -51,6 +51,7 @@ class RedBase(BotBase):
             embeds=True,
             help__page_char_limit=1000,
             help__max_pages_in_guild=2,
+            help__tagline="",
         )
 
         self.db.register_guild(
diff --git a/redbot/core/core_commands.py b/redbot/core/core_commands.py
index 19f5f7236..350dc8fc0 100644
--- a/redbot/core/core_commands.py
+++ b/redbot/core/core_commands.py
@@ -876,6 +876,30 @@ class Core:
         await ctx.bot.db.help.max_pages_in_guild.set(pages)
         await ctx.send(_("Done. The page limit has been set to {}.").format(pages))
 
+    @helpset.command(name="tagline")
+    async def helpset_tagline(self, ctx: commands.Context, *, tagline: str = None):
+        """
+        Set the tagline to be used.
+
+        This setting only applies to embedded help. If no tagline is 
+        specified, the default will be used instead.
+        """
+        if tagline is None:
+            await ctx.bot.db.help.tagline.set("")
+            return await ctx.send(_("The tagline has been reset."))
+
+        if len(tagline) > 2048:
+            await ctx.send(
+                _(
+                    "Your tagline is too long! Please shorten it to be "
+                    "no more than 2048 characters long."
+                )
+            )
+            return
+
+        await ctx.bot.db.help.tagline.set(tagline)
+        await ctx.send(_("The tagline has been set to {}.").format(tagline[:1900]))
+
     @commands.command()
     @checks.is_owner()
     async def listlocales(self, ctx: commands.Context):
diff --git a/redbot/core/help_formatter.py b/redbot/core/help_formatter.py
index 560ccec20..be969f63e 100644
--- a/redbot/core/help_formatter.py
+++ b/redbot/core/help_formatter.py
@@ -123,11 +123,7 @@ class Help(formatter.HelpFormatter):
         """Formats command for output.
 
         Returns a dict used to build embed"""
-        emb = {
-            "embed": {"title": "", "description": ""},
-            "footer": {"text": self.get_ending_note()},
-            "fields": [],
-        }
+        emb = {"embed": {"title": "", "description": ""}, "footer": {"text": ""}, "fields": []}
 
         if self.is_cog():
             translator = getattr(self.command, "__translator__", lambda s: s)
@@ -146,6 +142,13 @@ class Help(formatter.HelpFormatter):
             # <description> portion
             emb["embed"]["description"] = description[:2046]
 
+        tagline = await self.context.bot.db.help.tagline()
+        if tagline:
+            footer = tagline
+        else:
+            footer = self.get_ending_note()
+        emb["footer"]["text"] = footer
+
         if isinstance(self.command, discord.ext.commands.core.Command):
             # <signature portion>
             emb["embed"]["title"] = emb["embed"]["description"]