diff --git a/redbot/core/commands/commands.py b/redbot/core/commands/commands.py
index 97649747c..fcd5c390e 100644
--- a/redbot/core/commands/commands.py
+++ b/redbot/core/commands/commands.py
@@ -4,6 +4,7 @@ This module contains extended classes and functions which are intended to
 replace those from the `discord.ext.commands` module.
 """
 import inspect
+import re
 import weakref
 from typing import Awaitable, Callable, Dict, List, Optional, Tuple, Union, TYPE_CHECKING
 
@@ -57,6 +58,49 @@ class CogCommandMixin:
             checks=getattr(decorated, "__requires_checks__", []),
         )
 
+    def format_help_for_context(self, ctx: "Context") -> str:
+        """
+        This formats the help string based on values in context
+
+        The steps are (currently, roughly) the following:
+
+            - get the localized help
+            - substitute ``[p]`` with ``ctx.clean_prefix``
+            - substitute ``[botname]`` with ``ctx.me.display_name``
+
+        More steps may be added at a later time.
+
+        Cog creators may override this in their own command classes
+        as long as the method signature stays the same.
+
+        Parameters
+        ----------
+        ctx: Context
+
+        Returns
+        -------
+        str
+            Localized help with some formatting
+        """
+
+        help_str = self.help
+        if not help_str:
+            # Short circuit out on an empty help string
+            return help_str
+
+        formatting_pattern = re.compile(r"\[p\]|\[botname\]")
+
+        def replacement(m: re.Match) -> str:
+            s = m.group(0)
+            if s == "[p]":
+                return ctx.clean_prefix
+            if s == "[botname]":
+                return ctx.me.display_name
+            # We shouldnt get here:
+            return s
+
+        return formatting_pattern.sub(replacement, help_str)
+
     def allow_for(self, model_id: Union[int, str], guild_id: int) -> None:
         """Actively allow this command for the given model.
 
diff --git a/redbot/core/commands/help.py b/redbot/core/commands/help.py
index 13ce22d6e..783ef1dc5 100644
--- a/redbot/core/commands/help.py
+++ b/redbot/core/commands/help.py
@@ -162,10 +162,10 @@ class RedHelpFormatter:
 
     @staticmethod
     def get_default_tagline(ctx: Context):
-        return (
-            f"Type {ctx.clean_prefix}help <command> for more info on a command. "
-            f"You can also type {ctx.clean_prefix}help <category> for more info on a category."
-        )
+        return T_(
+            "Type {ctx.clean_prefix}help <command> for more info on a command. "
+            "You can also type {ctx.clean_prefix}help <category> for more info on a category."
+        ).format(ctx=ctx)
 
     async def format_command_help(self, ctx: Context, obj: commands.Command):
 
@@ -187,7 +187,9 @@ class RedHelpFormatter:
 
         description = command.description or ""
         tagline = (await ctx.bot._config.help.tagline()) or self.get_default_tagline(ctx)
-        signature = f"`Syntax: {ctx.clean_prefix}{command.qualified_name} {command.signature}`"
+        signature = (
+            f"`{T_('Syntax')}: {ctx.clean_prefix}{command.qualified_name} {command.signature}`"
+        )
         subcommands = None
 
         if hasattr(command, "all_commands"):
@@ -203,10 +205,11 @@ class RedHelpFormatter:
             emb["footer"]["text"] = tagline
             emb["embed"]["description"] = signature
 
-            if command.help:
-                splitted = command.help.split("\n\n")
+            command_help = command.format_help_for_context(ctx)
+            if command_help:
+                splitted = command_help.split("\n\n")
                 name = splitted[0]
-                value = "\n\n".join(splitted[1:]).replace("[p]", ctx.clean_prefix)
+                value = "\n\n".join(splitted[1:])
                 if not value:
                     value = EMPTY_STRING
                 field = EmbedField(name[:250], value[:1024], False)
@@ -225,9 +228,9 @@ class RedHelpFormatter:
                 )
                 for i, page in enumerate(pagify(subtext, page_length=500, shorten_by=0)):
                     if i == 0:
-                        title = "**__Subcommands:__**"
+                        title = T_("**__Subcommands:__**")
                     else:
-                        title = "**__Subcommands:__** (continued)"
+                        title = T_("**__Subcommands:__** (continued)")
                     field = EmbedField(title, page, False)
                     emb["fields"].append(field)
 
@@ -238,7 +241,7 @@ class RedHelpFormatter:
             subtext = None
             subtext_header = None
             if subcommands:
-                subtext_header = "Subcommands:"
+                subtext_header = T_("Subcommands:")
                 max_width = max(discord.utils._string_width(name) for name in subcommands.keys())
 
                 def width_maker(cmds):
@@ -261,7 +264,7 @@ class RedHelpFormatter:
                     (
                         description,
                         signature[1:-1],
-                        command.help.replace("[p]", ctx.clean_prefix),
+                        command.format_help_for_context(ctx),
                         subtext_header,
                         subtext,
                     ),
@@ -301,7 +304,10 @@ class RedHelpFormatter:
         page_char_limit = await ctx.bot._config.help.page_char_limit()
         page_char_limit = min(page_char_limit, 5500)  # Just in case someone was manually...
 
-        author_info = {"name": f"{ctx.me.display_name} Help Menu", "icon_url": ctx.me.avatar_url}
+        author_info = {
+            "name": f"{ctx.me.display_name} {T_('Help Menu')}",
+            "icon_url": ctx.me.avatar_url,
+        }
 
         # Offset calculation here is for total embed size limit
         # 20 accounts for# *Page {i} of {page_count}*
@@ -346,7 +352,9 @@ class RedHelpFormatter:
             embed = discord.Embed(color=color, **embed_dict["embed"])
 
             if page_count > 1:
-                description = f"*Page {i} of {page_count}*\n{embed.description}"
+                description = T_(
+                    "*Page {page_num} of {page_count}*\n{content_description}"
+                ).format(content_description=embed.description, page_num=i, page_count=page_count)
                 embed.description = description
 
             embed.set_author(**author_info)
@@ -366,7 +374,7 @@ class RedHelpFormatter:
         if not (coms or await ctx.bot._config.help.verify_exists()):
             return
 
-        description = obj.help
+        description = obj.format_help_for_context(ctx)
         tagline = (await ctx.bot._config.help.tagline()) or self.get_default_tagline(ctx)
 
         if await ctx.embed_requested():
@@ -376,7 +384,7 @@ class RedHelpFormatter:
             if description:
                 splitted = description.split("\n\n")
                 name = splitted[0]
-                value = "\n\n".join(splitted[1:]).replace("[p]", ctx.clean_prefix)
+                value = "\n\n".join(splitted[1:])
                 if not value:
                     value = EMPTY_STRING
                 field = EmbedField(name[:252], value[:1024], False)
@@ -395,9 +403,9 @@ class RedHelpFormatter:
                 )
                 for i, page in enumerate(pagify(command_text, page_length=500, shorten_by=0)):
                     if i == 0:
-                        title = "**__Commands:__**"
+                        title = T_("**__Commands:__**")
                     else:
-                        title = "**__Commands:__** (continued)"
+                        title = T_("**__Commands:__** (continued)")
                     field = EmbedField(title, page, False)
                     emb["fields"].append(field)
 
@@ -407,7 +415,7 @@ class RedHelpFormatter:
             subtext = None
             subtext_header = None
             if coms:
-                subtext_header = "Commands:"
+                subtext_header = T_("Commands:")
                 max_width = max(discord.utils._string_width(name) for name in coms.keys())
 
                 def width_maker(cmds):
@@ -449,7 +457,7 @@ class RedHelpFormatter:
                 if cog_name:
                     title = f"**__{cog_name}:__**"
                 else:
-                    title = f"**__No Category:__**"
+                    title = f"**__{T_('No Category')}:__**"
 
                 def shorten_line(a_line: str) -> str:
                     if len(a_line) < 70:  # embed max width needs to be lower
@@ -462,7 +470,7 @@ class RedHelpFormatter:
                 )
 
                 for i, page in enumerate(pagify(cog_text, page_length=1000, shorten_by=0)):
-                    title = title if i < 1 else f"{title} (continued)"
+                    title = title if i < 1 else f"{title} {T_('(continued)')}"
                     field = EmbedField(title, page, False)
                     emb["fields"].append(field)
 
@@ -478,7 +486,7 @@ class RedHelpFormatter:
                 names.extend(list(v.name for v in v.values()))
 
             max_width = max(
-                discord.utils._string_width((name or "No Category:")) for name in names
+                discord.utils._string_width((name or T_("No Category:"))) for name in names
             )
 
             def width_maker(cmds):
@@ -492,7 +500,7 @@ class RedHelpFormatter:
 
             for cog_name, data in coms:
 
-                title = f"{cog_name}:" if cog_name else "No Category:"
+                title = f"{cog_name}:" if cog_name else T_("No Category:")
                 to_join.append(title)
 
                 for name, doc, width in width_maker(sorted(data.items())):
@@ -543,7 +551,9 @@ class RedHelpFormatter:
         if fuzzy_commands:
             ret = await format_fuzzy_results(ctx, fuzzy_commands, embed=use_embeds)
             if use_embeds:
-                ret.set_author(name=f"{ctx.me.display_name} Help Menu", icon_url=ctx.me.avatar_url)
+                ret.set_author(
+                    name=f"{ctx.me.display_name} {T_('Help Menu')}", icon_url=ctx.me.avatar_url
+                )
                 tagline = (await ctx.bot._config.help.tagline()) or self.get_default_tagline(ctx)
                 ret.set_footer(text=tagline)
                 await ctx.send(embed=ret)
@@ -553,7 +563,9 @@ class RedHelpFormatter:
             ret = T_("Help topic for *{command_name}* not found.").format(command_name=help_for)
             if use_embeds:
                 ret = discord.Embed(color=(await ctx.embed_color()), description=ret)
-                ret.set_author(name=f"{ctx.me.display_name} Help Menu", icon_url=ctx.me.avatar_url)
+                ret.set_author(
+                    name=f"{ctx.me.display_name} {T_('Help Menu')}", icon_url=ctx.me.avatar_url
+                )
                 tagline = (await ctx.bot._config.help.tagline()) or self.get_default_tagline(ctx)
                 ret.set_footer(text=tagline)
                 await ctx.send(embed=ret)
@@ -569,7 +581,9 @@ class RedHelpFormatter:
         )
         if await ctx.embed_requested():
             ret = discord.Embed(color=(await ctx.embed_color()), description=ret)
-            ret.set_author(name=f"{ctx.me.display_name} Help Menu", icon_url=ctx.me.avatar_url)
+            ret.set_author(
+                name=f"{ctx.me.display_name} {T_('Help Menu')}", icon_url=ctx.me.avatar_url
+            )
             tagline = (await ctx.bot._config.help.tagline()) or self.get_default_tagline(ctx)
             ret.set_footer(text=tagline)
             await ctx.send(embed=ret)